Linking quality content and strong design for better marketing
Content is the information you use to engage with your customers or community. Design is how you present that information. They’re equally important elements – but don’t always get equal professional attention.
Effective marketing material features:
- well-written, targeted messages
- consistent application of branding
- Legible design and
- a clear call-to-action
By providing an all-in-one content and design service, Hook and Loop streamlines the process of creating brochures, newsletters and website design and content for your business, ensuring you can put your marketing into action faster, with more impact.
Written content – also known as copy – is used in:
- website content
- blogs and social media posts
- SEO writing
- email newsletters
- print newsletters
- annual reports
- customer magazines
It’s vital to remember that it’s not just what you say that counts, it’s how you say it – keeping your target audience in mind! We work closely with our clients to find out exactly what they do and who they need to communicate with, in order to create compelling content that reflects their business and brings results.
At its simplest, design means both how good something looks and how usable it is. Design is the backbone of:
- Logos, corporate identity and branding
- Website design
- Website usability
- Marketing publications
It’s not just that you want your online and offline marketing tools to look good – you want them to work hard to promote your brand and set yourself apart from the competition. You also need them to be functional and easy for customers to use. For example: with a growing number of people accessing websites from tablets and smart phones, it’s essential for your website to work properly on these devices. That’s why we ensure all the websites we offer are responsive – they display on tablets and smartphones as effectively as they do on desktops.
Hook and Loop will look at your business, brand and customers to develop great design that supports your marketing aims.
Content and design working together
At Hook and Loop, we mesh together high quality content and design in one seamless package.
Whether you need a brand identity, website design and content, traditional brochure, glossy customer magazine, or a regular series of newsletters to stay in touch with your database, we’ll handle the details and save you time and stress. Getting professional marketing results couldn’t be easier.