All about Content Marketing for business
Among the constantly moving sands of the digital environment, content marketing seems to be ‘the new black’ when it comes to developing effective inbound marketing strategies for business.
But what exactly is content marketing, and how can small to medium businesses use it to gain a competitive advantage? What resources do you need to make content marketing work for you?
Content Marketing Introduction
Our three part series on content marketing looks at:
- what content marketing is
- which forms of content marketing can help get results for your business, and
- how small to medium businesses can include content marketing in their marketing mix.
If you haven’t yet come across the concept of content marketing or are confused about how it differs from all the other marketing approaches out there, read our three part series. You’ll find out more about how content marketing can support your business marketing objectives, and why you should consider adding it to your marketing communications mix.
Why do I need to know about Content Marketing?
If you run a small business and are finding that traditional marketing techniques, such as print advertising, direct mail and static websites, aren’t working to attract customers – you’re not alone. Buyer behaviour has changed considerably with the increasing ease of access to information online. More consumers are spending longer periods of time researching ideal solutions to their needs or problems. They are looking for valuable and educational content that can move them towards the correct decision for their situation.
Content marketing is all about providing this valuable and educational information, targeted towards your ideal customers. When prospects discover your information and find it addresses their needs, it builds a base of trust that moves them closer to choosing your product or service.
3 Part Introduction to Content Marketing
If you want to find out all about content marketing for business, start with these posts:
Content Marketing is all about giving away valuable information for free (in order to inspire an action that you want prospects to take). Because of this, there is a wealth of high quality free information resources on the subject. Here are just a few of them:
HubSpot is an inbound marketing automation service. Their website and blog features oodles of useful content for both marketers and business owners.
The Content Marketing Institute’s mission is to advance the practice of content marketing. Their resources section contains many free educational white papers and reports on content marketing.
Marketo is a digital marketing software and solution provider.
Learning all about Content Marketing for business, like learning anything new, requires study, time and practise. Something you also need is patience. You may not see immediate paybacks from putting time and effort into your content marketing. However, with consistent effort this market approach can provide excellent and lasting results in the medium to long term.
Know someone who needs a primer in the power of content? Share this article –
Want to get started with Content Marketing?
Call Hook and Loop on 0404 086 140 for a chat about how we can help, or contact us below to set up an obligation free chat
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