Designing for look and usability
Designing a great image and marketing tools is a way to give your target market cues about the kind of organisation you are. Design not only covers visual aspects, but also how well a tool works for its users. At Hook and Loop, we look at both how good our designs look, and how well they serve the purpose they were commissioned for.
We have extensive experience in undertaking graphic design for:
- brand identity
- promotional items
- point of sale displays
- print advertising
- exhibition materials and
- corporate signage
We are also experience web designers, using WordPress to design and develop websites that are extremely usable by both our clients and their target markets.
Our main point of difference is the attention we give to integrating content and design in all appropriate tools such as websites and publications, with the purpose of creating the most effective marketing tools for our clients.
Branding is one of the most important aspects of any business or organisation, and sets you apart from your competitors. A brand tells the market what they can expect from your products and services, and it differentiates your offering from other similar products and services.
The visual representation of your brand is your logo, which should be displayed consistently across all your marketing tools from your website and e-newsletters to your business cards and brochures. A consistent and long term approach to reinforcing your brand through all your marketing materials should be applied. Poor branding of an organisation can make it difficult for potential customers to understand what the business is about and what it has to offer then.
contact us to see how we can help.