A New Brand for Norwood Neighbourhood Association

: The “Bakewell” on which the NNA logo is based.

We were asked to contribute a logo to the fledgling Norwood Neighbourhood Association. Their precinct sits on the outskirts of the CBD and includes medium and high density living, light and heavy industry, and the landmark East Perth train station.

Formerly the district of the Norwood Residents’ Association, this area is synonymous with the railways (it’s currently the home to Perth Transit). We were asked to integrate trains into the design. The answer was found in “Bakewell”, a restored steam engine that sits on the site. Not only did it give us the idea, it also formed the basis for colours and fonts.