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A New Image for Swell Homes

Responsive website for Swell Homes by Hook and Loop

The Website

Swell Homes makes great use of the home design website Houzz, and in fact has achieved some fame for one project in particular, a renovation they undertook in Cottesloe.  The broad aim of their new website – a portfolio of their projects – was to give visitors from Houzz an equally stylish experience.

Design for a Paperless Office

An intriguing feature of Swell’s approach is their interest in the paperless office.  So, they asked us to develop an interactive pdf that they could fill out and issue to each of their clients, containing the many documents involved in their project – plans, budgets, schedules and so on.  The brief there was to replicate the website layout, and use navigation within the document, rather than in bookmarks.  It was a very exciting and challenging idea.


Marketing Makerover for Swell Homes by Hook and Loop
New website for Swell Homes by Hook and Loop
Responsive website for Swell Homes by Hook and Loop


When Commercial and Domestic Constructions (CADC) established Swell Homes, they approached us to help them with branding and marketing their new business, which creates bespoke building projects around Perth using a modern, coastal architectural template.

The new name and general theme were derived from the owner’s keen interest in kite surfing.  They asked that the logo represent a wave, so we took our cues from the original business letters, C and D, to carve out a simple barrel.  Swell Homes being a Green Smart builder, specialising in homes with high energy ratings and sustainability credentials, the board shape doubles as a leaf.

Read more about this project on our testimonials page.

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Hook and Loop

Integrated Content and Design for Web and Print - web design, copywriting and graphic design specialists.

08 9228 8063
[email protected]
100 Carr St West Perth 6005

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  • Excuses for not improving your websiteExcuses for not improving your website August 2, 2018

We offer:

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© Hook and Loop Pty Ltd 2019. All rights reserved.

  • About
    • Our Clients
      • Small to Medium Enterprise
      • Non-Profit Organisations
      • Individuals
    • Case Studies
      • New Ventures
      • Marketing Makeovers
      • Campaigns
    • Our Experience
      • Writing
      • Designing
      • Production Management
    • More
      • Testimonials
      • FAQs
      • Our Team
  • Services
    • Website design and copywriting
      • Get Online
      • Professional Websites
      • Ecommerce Websites
    • Graphic Design
      • Brand Identity
      • Marketing Materials
      • Display Advertisements
    • Publication content and design
      • Enewsletters
      • Print Newsletter
      • Magazines
  • Our Work
  • Blog
  • Contact

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