The Website
Swell Homes makes great use of the home design website Houzz, and in fact has achieved some fame for one project in particular, a renovation they undertook in Cottesloe. The broad aim of their new website – a portfolio of their projects – was to give visitors from Houzz an equally stylish experience.
Design for a Paperless Office
An intriguing feature of Swell’s approach is their interest in the paperless office. So, they asked us to develop an interactive pdf that they could fill out and issue to each of their clients, containing the many documents involved in their project – plans, budgets, schedules and so on. The brief there was to replicate the website layout, and use navigation within the document, rather than in bookmarks. It was a very exciting and challenging idea.
When Commercial and Domestic Constructions (CADC) established Swell Homes, they approached us to help them with branding and marketing their new business, which creates bespoke building projects around Perth using a modern, coastal architectural template.
The new name and general theme were derived from the owner’s keen interest in kite surfing. They asked that the logo represent a wave, so we took our cues from the original business letters, C and D, to carve out a simple barrel. Swell Homes being a Green Smart builder, specialising in homes with high energy ratings and sustainability credentials, the board shape doubles as a leaf.
Read more about this project on our testimonials page.
- Brand Identity
- Copywriting
- Print Media
- Website
